Digital Projects
A short summary of my recent projects, highlighting the main challenge and what we've achieved after resetting the digital marketing strategy.
Vanessa QPsicologia
Challenge: Generate more local leads and optimise the website to start ranking on local keywords
What has been put into place:
Sitemap implementation and SEO audit
SMO Content Planning strategy
Le Meilleur de la Santé
Challenge: A website with more than 100 pages generating low trafic
What has been put into place:
Sitemap implementation and SEO audit
Optimisation and creation of content about women health
Tracking of main events with Google Analytics 4 through Google Tag Manager
Results:
From 300 impressions per day to 3k impressions
From 50 of average ranking to 20 of average ranking
Magic Makers
Challenge: Generate new leads from people that don't know the brand
What has been put into place:
Launch several Google Ads and Meta Ads campaigns
Conversion tracking implementation through Shopify
Monitor the return of investment
Results:
From no paid acquisition strategy to a consistent of 30 sales each month, with more than 2k€ of positive margin each week on high season
Parkours
Challenge: A website with more than 100 pages generating too low trafic
What has been put into place:
Sitemap implementation and SEO audit
Optimisation and creation of content about women health
Tracking of main events with Google Analytics 4 through Google Tag Manager
Results:
From 300 impressions per day to 3k impressions
From 50 of average ranking to 20 of average ranking
Nagomi HeadSpa
Create a website from scratch for a new local of headspa in the heart of Paris with Elementor and Wordpress
Act Attack
Challenge: Deploy and maintain new international websites for Act Attack for Copenhagen, Amsterdam and Mexico City
Create new websites and create content to start ranking on Google
Creation of social media posts according to content pillars to generate interaction and leads through Instagram
What has been put into place:
Consistent publications every week on Instagram
Migration of technical websites
Optimisation of content articles
Results:
Reached and remained Top 5 in the SERP
Selectra
Provide SEO and SEA trainings to more than 50 digital specialists during 6 years
Scale up the Selectra websites within 5 countries (Germany, Belgium, Ireland, Romania, Austria), websites with more than 500k pageviews per month
Monitor the Selectra paid acquisition campaigns profitability with more than 100k€ of spend per month